Lead generation is to some extent an art, but our aim at FRJ is provide clarity to your business and help you build an effective lead generation program to help build a pipeline. We do this by:
Understanding what has worked well and not so well.
Undertaking a competitor review and analysing the client base.
Examining the sales process and how the lead is managed through the business.
Considering the value of the lead and the ROI at each part of the conversion process.