Effective Lead Generation that works

Lead generation is the buzz word of the day and yet it has been around for years. Effective lead generation is an area that many companies try and fail with. Have you started an email program and wondered why it doesn’t work?

Many of the companies we work with have previously had poor experiences with lead generation programs with inconsistent results.

At FRJ Solutions our team of marketing specialists can support you in analysing your business to ensure that it is running at maximum capacity and profitability. We believe the answer always lies in crunching the numbers and this is what we excel in.

We work hard to make businesses more profitable but this doesn’t mean we will be burning a hole in your pocket; as we like to say, ‘sometimes the simplest business solutions are the best’.


Crunching the Numbers
Providing Clarity

Lead generation is to some extent an art, but our aim at FRJ is provide clarity to your business and help you build an effective lead generation program to help build a pipeline. We do this by:

Understanding what has worked well and not so well.
Undertaking a competitor review and analysing the client base.
Examining the sales process and how the lead is managed through the business.
Considering the value of the lead and the ROI at each part of the conversion process.
Build a robust customer journey for your leads.
Identifying data opportunities for acquiring new clients.
Building win-back programs for lost clients.

Many companies get caught out by expensive campaigns that are built by agencies that look great and glossy but deliver little ROI.

As an extension of your business, we will get under the skin of your proposition and why customer’s buy from you to create magical lead generation programs that simply work.


Where are you now and are you in the right place?


Where is the growth and where will it come from?


Are you happy with the experience your customers receive?


Getting the best from your efforts – are you testing and learning?

Great Clients
Proven Results

Our results speak for themselves, but if you want to read more about what others think about our service, take a look below:

I’ve only known Fareeda for a relatively short amount of time, but she has impressed me with her professionalism, enthusiasm and ability to get things done…I’ve already recommended her to several clients and would have no hesitation doing so again in the future.


Head of Commercial and Visitor Economy at Liverpool City Council

I have worked with and known Fareeda for over 15 years, and I have always thoroughly enjoyed working with her…Whilst she is very driven and focused on the job in hand, she has the ability to think outside the box and make business fun.It was obvious that she cared about our business and was committed to getting the right results. I would recommend her to all.


Sales and Marketing Director, Rocom

Fareeda has a great ability to quickly pinpoint strengths and weaknesses and her straight-talking no-nonsense attitude always delivers…She is a very driven professional with a practical approach that gets results – a real pleasure to work with.


Marketing & Strategy Director,
Citi International Personal Bank

Leah is one of the most organised and efficient people we’ve ever encountered…A true professional and master of her profession. She is an asset to your organisation.


Director, Unbranded Manchester Media

FRJ Business and Marketing solutions are a great team of professionals individually and collectively…Their attention to detail and client focus is outstanding. Leah, Sophie and Kayleigh are a pleasure to deal with and Fareeda’s dedication to her clients is only to be admired. I wouldn’t hesitate to recommend FRJ to any business that requires a strategic and focused approach to their company.


Account Manager, Accord Group Ltd

Fareeda is an experienced professional whose no-nonsense, practical approach to the world of business is refreshing…She has a deep understanding of the legal sector and what firms need to do to be a success in these tough economic times. She is affable and easy to work with and I would not hesitate to recommend her.


Partner, Challinors Solicitors

FRJ SolutionsHead Office
FRJ Business and Marketing Solutions offer great value, practical advice to help you achieve your business goals.
GET IN TOUCHSocial links
Taking seamless key performance indicators offline to maximise the long tail.
FRJ SolutionsHead Office
FRJ Business and Marketing Solutions offer great value, practical advice to help you achieve your business goals.
OUR LOCATIONWhere to find us?
GET IN TOUCHSocial links
Taking seamless key performance indicators offline to maximise the long tail.