Done well, pay per click advertising or PPC can deliver great results, drive traffic to your site and increase conversions. It’s one of the most popular marketing tools that businesses use today and has become even more sophisticated over the last few years with better targeting and stronger support from platforms such as Facebook and...
It’s never been a better time for businesses to develop a great marketing strategy. With so many low cost options out there that can have a potentially powerful impact, however, many SMEs need to ask themselves if they are making the most of opportunities such as social media. Most businesses have a presence on major...
If your business has been operating for a while, you will have undoubtedly considered the prospect of rebranding. Changing how you appear to the world at large can certainly be a daunting challenge, fraught with hidden dangers and the kind of undertaking that could go badly wrong. Many business owners and managers in these circumstances,...
Most businesses operate within a particular industry and are aware of their competitors who are doing the same thing: hoping to get customers through the door and expecting to grow over the next couple of years. You can learn a lot by what your competitors are up to and undertaking detailed analysis is crucial if...
In today’s competitive environment, businesses need all the help they can get. Effective, targeted marketing lead generation is one area that is worth its weight in gold. It’s an area of sales and marketing that has transformed in recent years. Where in the past businesses spent a large part of marketing budgets on speculative cold...
The team at FRJ Solutions are outsourced marketing specialists who can help businesses develop through a number of means, including business analysis. Many companies, directors and senior manager can be so busy with day to day operations that they don’t take the time to analyse their own business to identify potential weaknesses and build a...
Marketing Essentials 1. Business cards – Do you take your business cards with you everywhere you go? What do your business cards say about your business? This can be one of the first impressions you give a potential client relating to the credibility of your business; weak branding on poor quality paper could result...
At FRJ Solutions we specialise in strategic and tactical marketing that will allow your business to flourish. This month we are looking at why you should think about refreshing or redeveloping your website. Don’t click off yet, this is important! Your company website represents your business, it is the first thing that many of your...
You’re a busy entrepreneur running a company; there’s what seems like countless tasks that need completing every day of the week. More and more people are making the executive decision to outsource their marketing to help grow their business. Here are some of our top reasons why we think you should consider outsourcing your marketing: Your business...
Are you seeking expert marketing advice from an established company who have an excellent reputation and a track record of achieving results? A great option would be to consider looking outside of London which could prove to be a much more cost effective approach. Many companies assume that seeking a London consultancy will result in...
We specialise in providing solicitors across the country with expert, industry specific marketing advice. Here are a few snippets of some of the services we offer law firms and ideas to get you thinking. Social Media Social media is not a fad, it is here to stay. How is your firm represented on Facebook, Twitter,...
Accountancy firms need to take control of client relationships rather than letting partners keep an unhealthy grip on them. Firms need to put the emphasis on their brand and avoid allowing individuals to build their own mini-empires. Fareeda said: “I know from my conversations with a number of Managing Partners in accountancy firms that one...
The below article has been published in Lawyer Monthly and has received some real interest from the legal sector: Law firms need to take control of client relationships rather than letting partners and fee earners keep an unhealthy grip on them. Firms need to put the emphasis on their brand and avoid allowing individuals to...
Law firms need to stop being “frightened” of the commercial world if they are to survive in the rapidly changing legal landscape. While a number of firms have seized opportunities made possible by the shake-up of the legal services market, many more are continuing to bury their heads in the sand. This is the view...
A number of simple steps would enable law firms to transform the way they market themselves and win business Fareeda Jaleel, Founder of FRJ Solutions, says the most successful law firms are the ones which have embraced the following guidelines: Good financial planning – understanding the key numbers for their business; Powerful branding – knowing...
A Cheshire business growth specialist has landed a number of new clients. FRJ Solutions has been hired by property firm First Step Group and Elohim Construction Solutions, both of which are based in Manchester. In addition, it is working with a leading full service law firm in the south of England and advising on the...
The fall in the number of legal firms and private solicitors in England and Wales is proof that competition in the sector is tougher than ever, head of the Law Society says. Chief Executive Desmond Hudson said the economic recession, coupled with significant changes in the sector, was having a ‘major impact’ on business models....
One of the UK’s biggest motor insurers has announced a partnership with two law firms following the ban on referral fees. Insurance giant Admiral Group has joined forces with Lyons Davidson and Cardiff-based Cordner Lewis to provide services for customers making personal injury claims after motor accidents which were not their fault. It comes just...
Four out of five law firms are still failing to get proper feedback from clients – despite increasing competition for legal services, research has found. According to a survey of 2,000 adults that had used a solicitor in the past three years, only 20% had been asked to complete satisfaction surveys. The research also revealed...
May 2012 A personal injury solicitor has accused insurance companies of ‘auctioning cases to the highest bidder’. John Spencer, director of Spencers Solicitors, said some insurers had conducted referral fee auctions between solicitors for bundles of cases, with more severe injury cases the most expensive. Spencer, a Law Society panel member and co-director of the...
May 2012 The Co-operative Group has revealed it plans to create 3,000 jobs in the legal sector as it aims to revolutionise how legal services are delivered on the high street. The SRA approved the group’s plans to convert Co-operative Legal Services (CLS) to an alternative business structure in March 2012. Over the next five...
August 2012 National firm Irwin Mitchell has become the first multi-licensed alternative business structure, with five licences covering a range of its business operations. The five licences cover Irwin Mitchell LLP; Ascent Collections Ltd, which offers field agency and debt collection services; Coris UK Ltd, which offers international assistance and insurance claims handling services; Irwin...
August 2012 A seven-partner high street firm has become the 15th alternative business structure to be licensed by the Solicitors Regulation Authority since March 2012. Andrew Moston, equity partner of Gloucestershire-based Langley Wellington, said: ‘We like to lead, which is why we were one of the first firms to apply for ABS status. It will...
August 2012 Cashflow problems are getting worse for law firms as Britain’s economy struggles in the recession, new research has found. According to a survey of firms, carried out by the Law Society’s Law Management Section (LMS), 40% experienced more cashflow pressures in the three months to August (2012) than in the previous quarter. Of the...
August 2012 A website that introduces clients to solicitors and public access barristers by a simple click of the mouse is to be launched this autumn. MrLawyer.co.uk is the brainchild of London barrister Jasvir Degun and two of his friends, property developer Param Singh and management consultant Onkar Khalsa. It works in a similar way...
August 2012 Co-op Legal recently announced a dramatic 63% drop in profits for the first half of 2012 after splashing out £700,000 on recruitment and expansion. CLS said the decrease in profit is ‘in line with expectation and reflects investment for future growth’. At the same time the group revealed it had recorded legal sales...
August 2012 A niche London legal practice styled as the only UK firm to focus on public service delivery has announced it is looking for investors after becoming an alternative business structure (ABS). TPP Law Limited, based in Bankside, central London, focuses on public-private partnership and government projects, targeting smaller schemes for which large firms’...
