When you are looking to grow your business, making sure that you get your product or service in front of as many people as possible is key. Nowhere is this more important than in the field of providing legal advice and services. Marketing is often an area that many solicitors give marginal attention to but developing a coherent strategy can help nurture new clients and boost business.
How Solid is Your Brand?
Brand is more than just the logo and your practice name on a door. It’s about your whole business ethos. How you present yourself to the outside world and your central values are highly important when it comes to growing your practice and engaging new clients. People want to do business with someone they trust, particularly if they are employing a solicitor. Take a look at what you stand for and explore how you can bring this into your brand description – it should form the spine for everything you do. If you want to grow, then now might be the time to look at rebranding or, at the very least, tightening up the core features that determine what your practice offers.
Developing Your Web Presence
Most people nowadays will search online for a service such as a solicitor. That’s why your web presence needs to be as polished as possible. Is the language you use on your site accessible? Can your everyday potential customers understand what you offer? Is your site easy to navigate? Can clients easily find the information they need? Are your pages optimised so that you appear high on the list for local searches? Do you have a blog that helps boost visibility and proves your professional credentials to potential clients?
All these are questions that many legal firms fail to answer properly when it comes to their web presence. If you want to attract more clients and grow, then you need to review your web site and make sure it delivers everything your customer needs.
Spreading the Word on Social Media
Almost important nowadays as a good website is a strong social media presence. It’s a cheap and powerful tool to connect with people who may want to use your services and can be a key factor in improving visits to your website. Social media is not about occasional Tweets or Facebook posts, it’s about full on engagement and if you are looking to grow your law firm then it is a vital part of the marketing mix.
Most law firms throw up a website and open a few social media accounts and don’t even bother to measure how these valuable tools perform. Measuring is key to good marketing performance and business growth. Without it you are using gut instinct and chance to boost the possibility of new clients. Measuring website traffic and response to social media posts can help you sort the wheat from the chaff – tightening your marketing strategy so that it produces the best return on investment for time and money.
Without visibility your business will find it difficult to grow. Whether you want to give your law firm a better chance of attracting new clients locally or want to nurture a national audience, online marketing lies at the heart of success.