It’s never been a better time for businesses to develop a great marketing strategy. With so many low cost options out there that can have a potentially powerful impact, however, many SMEs need to ask themselves if they are making the most of opportunities such as social media.
Most businesses have a presence on major social media outlets such as Facebook and Twitter but it’s surprising the number that only post intermittently or don’t seem to have too much to say for themselves. There are big rewards to be had if you put in place a good marketing strategy that revolves around social media. It is the cheapest and most convenient way to increase traffic to your site and improve conversions.
Are You Choosing the Right Platform?
First of all, businesses need to choose the right platform for their industry and that means finding out where your competitors and, more importantly, where your potential customers hang out. If they are tech addicts who engage in groups on Facebook, you should be there. If they are visual animals who love their fashion, then perhaps you might also like to try a platform like Pinterest.
Are You Posting Enough?
One big mistake businesses often make, especially when they are first starting out on social media, is not posting enough. Or they might post a lot to begin with, get no response and decide not to devote so much attention to it. To utilise social media properly you need to post on a regular basis.
Are You Just Pushing Product?
One of the temptations you should resist is to push your product constantly with links to your site. Imagine being at a party and standing in the centre of the room only talking about yourself. Chances are by the end of the evening you won’t have anyone standing near you because you are such a bore. The same goes for social media. It’s all about soft sell and involves engagement rather than pushing product. For instance, social media is a great place to provide customer support by responding to queries and problems that are posted on your timeline.
Are You Engaging with Followers?
People basically buy from people. If you are engaging with your fans and followers then the chances are they see you as an individual and not a big, faceless corporate entity. Being successful at this means following what people say, reposting their information and taking part in the social media community. It’s an excellent way to nurture brand ambassadors who are more likely to talk in positive ways about your company and products to their friends and families.
Do You Have a Blog to Link into?
If you don’t have a blog on your site, then it’s about time that you got one. This can be great for providing useful information to your customers but also getting them back into your site through social media with pushing the hard sell. Not only that, a blog and social media combo can greatly improve your SEO if done well.
Are You Measuring Results?
Finally, many businesses simply leave social media to chance. Like most things in marketing, if you don’t measure, you don’t learn. Putting metrics in place that tell you how well a post works and which ones get you noticed more online is key to helping you tweak your marketing strategy so that it is more effective and produces a better ROI over the long term.