We specialise in providing solicitors across the country with expert, industry specific marketing advice. Here are a few snippets of some of the services we offer law firms and ideas to get you thinking.
Social media is not a fad, it is here to stay. How is your firm represented on Facebook, Twitter, LinkedIn and Google+? Do you know how much exposure these social media channels get your business? Do these channels bring in new clients?
Many solicitors that we deal with have either avoided or not fully embraced the power of social media but continue to spend thousands of pounds a year on strategies that potentially yield far less exposure.
If you law firm is not active on social media daily then you are missing out on an important communication tool with potential clients every single day of the week. Social media is not like taking an advert out in a magazine or newspaper which can be designed, paid for and then left alone; it consistently requires your attention.
Effectively using social media will allow your law firm to build relationships with other companies in the industry, gain new potential clients and achieve ‘word of mouth (or click!)’ referrals.
Search Engine Optimisation
A lot of long established law firms really are still in the dark ages when it comes to promoting their website online. Take a second and think, ‘when was the last time I went onto page 2 of search engine results to find something I was looking for?’ You probably can’t remember; who goes past page 1? Very few.
Search engine optimisation (SEO) needs to be taken seriously if you are to continue to get enquiries for legal advice from people who search online to find what they’re looking for. SEO really isn’t a mysterious art as many companies would have you believe, it is all about making your website interesting and engaging with fresh, relevant content that is frequently updated.
Do you have a blog? This in our opinion is one of the best ways to gain long term results Do you know what keywords you are targeting within your website? Do you know what a keyword is?
How do you keep in touch with individuals who get in touch with your law firm? Email marketing is a fantastic way to keep your law firm in previous clients and potential leads’ minds.
If you have a past client who has used you before they’re far more likely to come back to you than use another solicitor, but it’s still a possibility that they will go elsewhere, so keep in touch with them! If a potential client has come in for legal advice and then decided against moving forward how do you keep your law firm in their mind in case they need your legal advice in the future? Email marketing is a strong, cost effective way of keeping your business in the forefront of people’s minds.
If you would like to find out more about these services or how we could initiate these digital marketing strategies on your behalf please get in touch.