Top 10 Marketing Tips For Law Firms & Solicitors

Are you getting the right results?

Are you making the most of the new legal landscape?

Are you seeking inspiration and support to help you build a law firm fit for the 21st Century?

We work with law firms helping them to understand how the right business and marketing strategy can become a powerful weapon in fuelling an organisation’s growth.

Whether you are going down the ABS route or continuing as a traditional partnership, there are exciting opportunities for firms becoming more commercial in their outlook.

The genie is out of the bottle. There is no going back for law firms. Whether they like it or not, firms are faced with having to review the way they have traditionally done things.

We have worked in senior roles within law firms and, for the past two years, as external advisers, helping firms of different shapes and sizes to negotiate these uncertain times.

Like you, we are in the results business. We will help you increase revenue and become more profitable.

Ten Tips for Law Firms

  • Ask the expert – too many firms still think that lawyers can also double up as marketers, copywriters and brand experts when they should be hiring specialists to show them how to do it properly;
  • Seeking the right inspiration – instead of obsessing with law firms, firms would be better seeking inspiration from other sectors;
  • Marketing matters – law firms which understand that marketing is not fluffy and should be about delivering quantifiable results are the ones which succeed;
  • Good financial planning – understanding the key numbers for your business;
  • Time management – avoiding dumping the firm’s marketing on one person;
  • Powerful branding – knowing that brand is about more than pretty colours and pictures;
  • Client is King – focusing on the client rather than the firm;
  • Price matters – importance of being transparent about services and costs;
  • Knowing your clients – many firms claim to know their clients but don’t really invest time understanding their businesses or sectors;
  • Website that works – most law firm websites lack clarity of message and are poor at attracting and capturing new business.

If you would like to find out more about us or discuss your companies marketing needs in more detail then contact us.

FRJ SolutionsHead Office
FRJ Business and Marketing Solutions offer great value, practical advice to help you achieve your business goals.
GET IN TOUCHSocial links
Taking seamless key performance indicators offline to maximise the long tail.
FRJ SolutionsHead Office
FRJ Business and Marketing Solutions offer great value, practical advice to help you achieve your business goals.
OUR LOCATIONWhere to find us?
GET IN TOUCHSocial links
Taking seamless key performance indicators offline to maximise the long tail.