Top 10 Marketing Tips For Accountants

When marketing is an asset…not an expense
Are you an accountant seeking inspiration and guidance to build an accountancy firm fit for the 21st Century?

With growing commercial pressures facing accountants – and the professional services sector in general – managing partners are increasingly viewing marketing as an asset rather than an expense.

There is a willingness to invest sensible budgets in putting in place a strong marketing strategy with a clear set of deliverables.

FRJ has had enquiries from larger firms where there have been recruitment freezes or redundancies and where there is significantly less marketing resource available.

And we have also been kept busy by smaller SME accountancy practices which couldn’t contemplate recruiting a full time marketing manager in the current economic climate.

By outsourcing to companies such as FRJ, accountancy practices can still go ahead with marketing projects or campaigns, but without having to incur a long term overhead.

To find out more about our work with accountants, please contact Managing Director Fareeda Jaleel on 01925 430309 or email: fareeda@frjsolutions.co.uk

Ten Tips for Accountancy Firms

• Ask the expert – too many firms still think their accountants can also double up as marketers, copywriters and brand experts when they should be hiring specialists to show them how to do it properly;
• Seeking the right inspiration – instead of obsessing with other accountants, firms would be better seeking inspiration from other sectors;
• Mine the data – collect and analyse client data to see what they are spending and what other services they could be buying;
• Powerful branding – knowing that brand is about more than pretty colours and pictures;
• Client is King – focussing on the client rather than the firm;
• Time management – avoiding dumping the firm’s marketing on one person;
• Price matters – importance of being transparent about services and costs;
• Knowing your clients – many firms claim to know their clients but don’t really invest time understanding their businesses or sectors;
• Website that works – most accountancy firm websites lack clarity of message and are poor at attracting and capturing new business;
• Marketing matters – accountancy firms which understand that marketing is not fluffy and should be about delivering quantifiable results are the ones which succeed.